Obamas sign $20M Audible deal after clash with Spotify
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‘We are thrilled to welcome two of the most profound voices of moral and intellectual leadership of our times into the Audible fold, and to be able to elevate President and Mrs. Obama’s singular ability to provide hope and uplifting guidance—needed now more than ever—through their voices.’
Spotify would eventually gain access to it. Instead, they wanted to be able to sell the content to multiple bidders. The couple are pictured in an undated photo with their daughters who are now adults Sources familiar with the Obamas’ Spotify deal, said the couple felt exclusivity limited their audience.
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Higher Ground also has an exclusive film and TV production deal with Netflix. The company produced the docuseries Our Great National Parks which showcases the planet’s greatest national parks and wild spaces
‘For so long we have been inspired by the Obamas. Their passion, curatorial style and ingenuity is reflected in the content they have created across all mediums, as well as the talented team they have assembled at Higher Ground.
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‘I’m looking forward to partnering with them to tell stories that not only entertain but also inspire.’ ‘At Higher Ground, we have always sought to lift up voices that deserve to be heard — and Audible is invested in realizing that vision alongside us,’ Barack said in a statement.
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